If you’re asking whether personal brand photography is worth it, then your doubt is not about the visibility that it offers - you are unsure about the value of your investment.

You already know good visuals matter…
You already have a presence online…
You’ve likely had headshots before…
What you’re really weighing up is whether personal brand photography is a ‘nice to have’ or if it actually contributes to business growth and worth the ROI .

MarciaLewis-no1-fan-club-©-Yolande-De-Vries-Photography.jpg

Marcia-Lewis-©-Yolande-De-Vries-Photography.jpg

In all honesty…

The real cost isn’t the photoshoot

It’s what happens to your personal brand without the photographs (and video).

Outdated and inconsistent imagery quietly undermines credibility. Trust is built visually first. And low-quality images create friction before a potential client or collaborator clicks through to your contact page, comments on your post, reaches out to you on Linkedin, or decides that they undoubtedly choose you to work with.

People don’t consciously think “these photos aren’t aligned” they just feel a hesitation and scroll on.

In a crowded 2026 market and very noisy online space, that distrust will cost you clients.

In 2026 strong brand photography communicates:

Authority without arrogance
Confidence without performance
Personality without oversharing

Personal brand photography isn’t about looking good

It’s about being understood instantly. For founders, consultants, creatives and experts this matters because it shows people what it feels like to “know” you, and what it’s like to work with you before they ever meet you.

Builds Trust and Credibility
High-quality images establish you as an expert in your field, making you appear more competent and professional.
Creates Personal Connection
It allows potential clients to "know, like, and trust" you by sharing your story and personality.
Boosts Perceived Value
Professional visuals can justify higher prices and position your brand as premium.
Saves Time and Content Hassle
You gain a library of images, making social media posts, website updates, and campaigns faster and more consistent.
Increases Confidence
Having high-quality images helps you feel more confident in representing your business.

But will it actually make me money?

Maybe not directly, but almost always as a side effect as my clients often notice:

Better engagement on LinkedIn and other social media platforms
More confident pitching for PR and media opportunities
Increased consistency in marketing

Because my clients finally have photographs that they love, and they have plenty of images to play with. And perhaps most importantly they stop avoiding visibility or putting themselves out there. Take a look at other clients who have also been featured in the media.

This shift alone justifies the investment you make in your growth.

Marcia Lewis featured in The Voice and The Guardian for her initiative No1 Fan Club helping parents navigating Youth Football after our shoot together.

The long-term value most people underestimate

Personal brand photography isn’t disposable content.

When your shoot is planned strategically and done properly, it should support 12 months (or longer) of

Website storytelling
Blogpost images
Sales pages
About page
Webinars & Masterclasses
Social media posts
Linkedin thought leader articles
Speaking profiles
PR and Press features
Youtube thumbnails + video covers
Podcast cover + promos

The images from your shoot are a non-negotiable business and marketing asset that builds on your personal bank of unique images.
Yes, brand photography is a marketing expense but it will pay off. Especially if you choose a photographer whose work is edited in a clean timeless style so that your photos have longevity, and who delivers a decent amount of final photographic assets so that you don’t run out of images in two months time.

So, is it worth it?

If your business is front facing and relies on YOU, your expertise, your perspective, your leadership and your reputation then the answer is an unequivocal YES.

Not because you need more photos (you can never have too many btw!)
But because you need visuals that reflect the level you’re already operating at, and higher as per your ambition.

If your brand has evolved and your images have not, then the gap needs closing.

This is exactly the work I do with founders who want to show up with quiet confidence - without feeling overexposed or uncomfortable.

Are you thinking about investing in your own personal brand shoot?

Please get in touch and lets chat about what you need and how I can help you achieve your dream brand shoot.
Together we will plan forward to align with your marketing plans and visibility goals for the next 12 months to create brand photographs that feel like the you and are what you need to have a stress free year because you’ll have all the images you need!

Download my free Plan Your Brand Shoot like a Pro Guide for expert tips on how to get started (and a handy checklist!!)